No. Monday to Saturday 9:00–18:00 you can walk in from Hlavní třída. A private hour away from the bustle is arranged on WhatsApp.

Where is the boutique?

Hlavní tř. 41/16, 353 01 Mariánské Lázně, on the colonnade. Closed on Sundays.

No. Amalfi is a curated boutique, not a webshop. What is on the rails is best seen in person.

Can we talk if I do not speak Czech?

Message WhatsApp +420 792 357 942. The site is also in English, German and Russian.

Amalfi Fashion — Italian fashion in Mariánské Lázně

Italian fashion · Mariánské Lázně

Piece by piece, chosen in Italy.

Mon–Sat 9:00–18:00 · Hlavní tř. 41

Visit the boutique

No warehouses. No catalogues. I hold every piece in my hands — in Italy, myself.

Daniela Fratričová
founder of Amalfi

Interior of the Amalfi boutique — view from the entrance, vaulted ceiling and clothing rails

Hlavní tř. 41 · Mariánské Lázně

The boutique

A step off the colonnade, and time slows down

A calm space, no pressure. Browse the rails, try things on, put them together — at your own pace. You will get advice when you want it. Not before.

From dresses to earrings, everything passed one test: would I buy it myself?

Daniela Fratričová adjusting a polka-dot dress on a customer

Come and see usHlavní tř. 41 · Mariánské Lázně · Mon–Sat 9:00–18:00

From the current selection

Beige set — blouse with a lace hem and wide trousers — For a day that should look good

Yellow overpiece with white trousers and a printed tee — For the colonnade, for coffee

Black jacket with leather detailing over dark jeans — For the evening, without thinking

Photo: Radek Kubinčan

The selection changes continually. What is on the rails right now is best seen in person.

Chosen with care

Close-up of a lace hem on a beige blouse — The detail that decides

Pale yellow lace blouse laid over a bench by the window — Before it finds its owner

I only choose what I would wear myself. Less, but done properly.

“I found pieces here I would never have believed would suit me so well.”

Šárka Plisková

5.0 on Google

The shop won me over — a mix of trends and timeless classics, and high-quality fabrics. The staff are friendly and happy to advise, and the atmosphere is lovely: everything clear and easy to shop.

Inna Opasenko 5.0 on Google

I was very happy with my purchase and I will gladly return. Kind staff, beautiful modern pieces and a selection that rounded out my wardrobe perfectly — I left feeling this was exactly what I had been looking for.

Daniela Luksová 5.0 on Google

Zde budete opravdu nakupovat rádi! Milý a usměvavý personál se Vám bude věnovat po celou dobu, skvěle poradí a vybere nový kousky do šatníku.

Kateřina Machová 5.0 on Google

Velké plus dávám tomu, že butik Amalfi Fashion myslí i na větší velikosti ,oblečení není jen „větší“, ale opravdu dobře střižené tak, aby lichotilo postavě. Cítila jsem se pohodlně, přirozeně a přitom výjimečně.

Personál byl milý, trpělivý a upřímně poradí, co sluší – žádný nátlak, jen cit pro styl a zákaznici. Pokud hledáte místo, kde vás obléknou vkusem a bez předsudků, tenhle butik můžu upřímně doporučit. 🌷

Marcela Mašlonková 5.0 on Google

Visiting

Just drop in, off the colonnade

Mon–Sat 9:00–18:00. No appointment, no booking — the door is open. Come as you are.

Where to find us

An hour just for you

The boutique to yourself, time only for you. A private visit away from the bustle — one message and we will agree a time.

Arrange on WhatsApp

Life at the boutique

Shop window of Amalfi Fashion on Hlavní třída

Daniela Fratričová helping a customer choose a blouse

Handbag, jewellery and scarves on a table in the boutique

Boutique display — corset, handbags and peonies

Follow @amalfifashion.cz

Founder

I do not import fashion.
I bring back joy

Women in Italy do not wear fashion as a duty, but as a joy. That feeling is what I bring home — in pieces that are striking, feminine and wearable. To work, to the colonnade, to a meeting.

And if you are unsure, I will tell you the truth. Even when it means something goes back on the hanger. Your beauty matters more to me than a sale.

Daniela Fratričová

founder of Amalfi

Before you come

Do I need to book?: No. Monday to Saturday 9:00–18:00 you can walk in from Hlavní třída. A private hour away from the bustle is arranged on WhatsApp.
Where is the boutique?: Hlavní tř. 41/16, 353 01 Mariánské Lázně, on the colonnade. Closed on Sundays.
Do you sell online?: No. Amalfi is a curated boutique, not a webshop. What is on the rails is best seen in person.
Can we talk if I do not speak Czech?: Message WhatsApp +420 792 357 942. The site is also in English, German and Russian.